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ABOUT THE
JORDAN TOURISM BOARD
The Jordan Tourism Board (JTB) was
officially launched in March 1998 as an
independent, public – private sector
partnership committed to utilize marketing
strategies to brand, position and promote
the Jordan tourism product as the
destination of choice in the international
markets. The adopted strategies are tuned to
reflect the true image of the Jordan tourism
product, being a cultural, natural,
religious, adventurous, leisure and MICE
destination.
As part of its marketing strategies, the JTB
plans and executes an integrated program of
international promotional activities. This
program includes the active participation in
trade fairs, trade workshops, trade and
consumer road shows, familiarization trips,
press trips, brochure & multimedia
production, and media relations. To carry
out its goals, the Jordan Tourism Board
utilizes the services of eleven offices in
Europe and N. America.
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