News Release
Lexmark launches New Channel Value Programme
The brand-new programme will help Middle East channel
partners drive sales and secure margins by adopting the
‘Print less, save more’
approach
Lexmark,
the printing solutions provider, has launched its new
Channel Value Programme across Europe. The
progression-based programme repays channel resellers and
promotes best printing practice through a dynamic mix of
sales support, rewards and special incentives.
The Channel Value Programme is tailored to help each
individual channel partner drive sales and bring added
value through service offering and knowledge transfer,
thus being able to offer to customers smarter ways to
boost productivity and reduce costs. The more valuable
Lexmark products a partner sells, the more benefits he
can get. The scheme is tiered in three levels:
This
level allows partners to have access to special bid
conditions, exclusive price promotions, discounted demo
equipment, sales and marketing materials, online
technical support.
This
level of partnership allows partners to benefit from
loyalty rewards, privileged lead generator and reseller
gift promotions.
This
high-level partnership will allow partners to benefit
from attractive bonus plan, special partner
certifications,
access to the Solutions Centre to download workflow
applications,
and face-to-face follow-up.
Each
participant will also benefit from a dedicated Extranet,
offering quick and easy access to a range of tools – from
product guides and brochures to promotion collateral and key
selling arguments. Furthermore, channel partners can
personalise their offers with their own prices and company
logo.
Lexmark
has created the programme not only to reward resellers, but
also to offer more innovative, value-added solutions to
allow their channel partners to win more deals.
“Resellers are our lifeline, and the Channel Value Programme
is a perfect way to strengthen their activities,” explained
Mark Thompson, Channel and SMB Manager at Lexmark Middle
East. “We believe in promoting better working and printing
practices among customers. This means allowing them to do
more by actually printing less – saving money, time and
protecting the environment.”
Eng. Firas Majbour, Deputy General Manager
at
Al-Nawasi General Trading,
a Lexmark partner,
commented: “Now,
more than ever, succeeding means going beyond selling
hardware, beyond supplies and beyond the printed page. It’s
also about offering more innovative, value-added solutions
to customers to allow them to work faster, smarter, more
efficiently and therefore get more done.”
The
Lexmark Channel Value Programme will be available to Middle
East resellers from October 20th, 2008.
About Lexmark
Lexmark International,
Inc. (NYSE: LXK) provides businesses and consumers in more
than 150 countries with a broad range of printing and
imaging products, solutions and
services that help them to be more productive. In 2007,
Lexmark reported $5.0 billion in revenue. Learn how Lexmark
can help you get more done at
www.lexmark.com.
For further
information please contact:
BIZ COM - For
PRoactive Communications
P.O. Box 48889;
Dubai – UAE
Tel: +971 4
332-0888
Fax: +971 4
332-0999
Email:
info@bizcom.ae
