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2nd Middle East Waste and Environmental

Management Congress - Dead Sea
17-19 February, 2009


أخبار الشرق الأوسط الاقتصادية - Middle East Regional Economic News - 共發現




News Release


Lexmark launches New Channel Value Programme


The brand-new programme will help Middle East channel partners drive sales and secure margins by adopting the ‘Print less, save more’ approach



Lexmark, the printing solutions provider, has launched its new Channel Value Programme across Europe. The progression-based programme repays channel resellers and promotes best printing practice through a dynamic mix of sales support, rewards and special incentives.


The Channel Value Programme is tailored to help each individual channel partner drive sales and bring added value through service offering and knowledge transfer, thus being able to offer to customers smarter ways to boost productivity and reduce costs. The more valuable Lexmark products a partner sells, the more benefits he can get. The scheme is tiered in three levels:


  • Lexmark Select Partner

This level allows partners to have access to special bid conditions, exclusive price promotions, discounted demo equipment, sales and marketing materials, online technical support.

  • Lexmark Premium Partner:

This level of partnership allows partners to benefit from loyalty rewards, privileged lead generator and reseller gift promotions.

  • Lexmark Expert Partner:

This high-level partnership will allow partners to benefit from attractive bonus plan, special partner certifications, access to the Solutions Centre to download workflow applications, and face-to-face follow-up.


Each participant will also benefit from a dedicated Extranet, offering quick and easy access to a range of tools – from product guides and brochures to promotion collateral and key selling arguments. Furthermore, channel partners can personalise their offers with their own prices and company logo.


Lexmark has created the programme not only to reward resellers, but also to offer more innovative, value-added solutions to allow their channel partners to win more deals.


“Resellers are our lifeline, and the Channel Value Programme is a perfect way to strengthen their activities,” explained Mark Thompson, Channel and SMB Manager at Lexmark Middle East. “We believe in promoting better working and printing practices among customers. This means allowing them to do more by actually printing less – saving money, time and protecting the environment.”


Eng. Firas Majbour, Deputy General Manager at Al-Nawasi General Trading, a Lexmark partner, commented: “Now, more than ever, succeeding means going beyond selling hardware, beyond supplies and beyond the printed page. It’s also about offering more innovative, value-added solutions to customers to allow them to work faster, smarter, more efficiently and therefore get more done.”


The Lexmark Channel Value Programme will be available to Middle East resellers from October 20th, 2008.


About Lexmark

Lexmark International, Inc. (NYSE: LXK) provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2007, Lexmark reported $5.0 billion in revenue. Learn how Lexmark can help you get more done at



For further information please contact:

BIZ COM - For PRoactive Communications                       

P.O. Box 48889; Dubai – UAE

Tel: +971 4 332-0888

Fax: +971 4 332-0999               






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