Swiss-BelHotel Enter the Middle East
Dubai: Swiss-Belhotel
International has emerged as a new player in
the Middle Eastern hotel market, and is
eyeing a new property in Dubai.
The Hong Kong-based company founded in 1987
spearheads its entry into the region, with
the opening of a Dubai operation and
development office and the announcement of
new hotels in Saudi Arabia and Jordan and
the acquisition of an existing property in
Kuwait.
"Swiss-Belhotel International is delighted
to have commenced business in the Middle
East region in two new five-star hotels and
one existing hotel property." said Edgar
Solenthaler, Vice President of Operations
and Development - Middle East for Swiss-Belhotel
International.
"We are in negotiations for several other
properties in the region including one in
the UAE," he added.
The new properties include Swiss-Belhotel
Plaza Kuwait, Swiss-Belhotel Sharma Resort,
currently under construction is located in
Saudi Arabia and owned by Tabuk Investment
and Tourism Company, and Swiss-Belhotel
Amman, to be under construction in the hub
of Amman's business district.
With the addition of these properties,
Swiss-Belhotel International will manage 21
hotels, resorts and serviced residences in
seven countries - Vietnam, China, Indonesia,
the Philippines, Saudi Arabia, Jordan and
Kuwait.
To support the group's rapid expansion plan,
regional offices have been established in
Dubai, Hanoi, Ho Chi Minh City and Jakarta.