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Swiss-BelHotel Enter the Middle East

Dubai: Swiss-Belhotel International has emerged as a new player in the Middle Eastern hotel market, and is eyeing a new property in Dubai.

The Hong Kong-based company founded in 1987 spearheads its entry into the region, with the opening of a Dubai operation and development office and the announcement of new hotels in Saudi Arabia and Jordan and the acquisition of an existing property in Kuwait.

"Swiss-Belhotel International is delighted to have commenced business in the Middle East region in two new five-star hotels and one existing hotel property." said Edgar Solenthaler, Vice President of Operations and Development - Middle East for Swiss-Belhotel International.

"We are in negotiations for several other properties in the region including one in the UAE," he added.

The new properties include Swiss-Belhotel Plaza Kuwait, Swiss-Belhotel Sharma Resort, currently under construction is located in Saudi Arabia and owned by Tabuk Investment and Tourism Company, and Swiss-Belhotel Amman, to be under construction in the hub of Amman's business district.

With the addition of these properties, Swiss-Belhotel International will manage 21 hotels, resorts and serviced residences in seven countries - Vietnam, China, Indonesia, the Philippines, Saudi Arabia, Jordan and Kuwait.

To support the group's rapid expansion plan, regional offices have been established in Dubai, Hanoi, Ho Chi Minh City and Jakarta.
 

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