the boom in the amusement and the leisure industry in the Middle
East continues unabated, Dubai Entertainment Amusement and
Leisure Show - the region’s largest trade event is all set to
offer an unprecedented deal from 22-24 April 2007 at the Dubai
International Exhibition Centre.
Global leaders across 50 categories from the amusement, leisure
and retail industries would be showcasing their products.
Industry analysts, key decision makers, retail developers and
consultants, and media managers would converge in Dubai to
evaluate and capitlise on the opportunities created by one of
the world’s fastest growing markets.
Organised by International Expo Consults, the 13th edition of
the event would be a single window showcase for the largest
range of products put together by 180 international exhibitors
from 25 countries. The 2007 show will be bigger and more
diversified than last year show which was attended by 162
international exhibitors and showcased a dedicated national
pavilion from Birmingham Chamber of Commerce and Industry, U.K.
The business potential of the amusement, leisure and
entertainment industries in the Middle East is pegged above US$
10 billion, excluding the land and the construction costs.
Additionally, industry analysts project a stupendous 27 per cent
growth rate for the next few years. These factors along with the
most ambitious construction boom across the entire Middle East
have catapulted the region into an area of key interest for
international industry and observers alike.
Announcing the show, Mr. Abdul Rehman Falaknaz, President,
International Expo Consults, said, “The Pan Arab Amusement &
Entertainment market is developing at an unprecedented pace with
mega projects like the US$ 3 billion Attractions and Experience
World – part of the Dubailand in Dubai, Durrat al-Arus in Saudi
Arabia - the third largest recreational city in the world;
Iceberg Towers in Bahrain at a cost of US$ 175 million, besides
other recreational projects in Oman, Qatar, Jordan, Kuwait and
Lebanon. Most of these projects already underway offer immense
opportunities for entertainment , recreation, and the leisure
The UAE itself has emerged as the Middle East hub for the
international amusement and recreation industry. This is clear
from the fact that UAE topped the list of GCC countries in terms
of real estate projects under construction as of June 2005.
Having grabbed 820 out of a total of 1,825 projects, according
to a local study, pegged at AED 130.6 billion, the UAE is
followed by Saudi Arabia , with 208 projects accounting for AED
28.9 billion in terms of investment .
As the GCC countries are focusing on diversifying their
economies and veering away from the petro - dollars, real estate
has emerged as the biggest driver for growth across region. The
investment value of projects under way in other GCC countries is
pegged at AED42.12billion
Dubai is clearly spearheading this growth with projects worth an
estimated AED 300 billion coming up in the next 10 years.
According to the recently released information by Dubai
Municipality, around US$ 1.5 billion worth of buildings in
Dubai, hit the market in the first six months of 2006. The mix
comprised US$ 833 million worth of commercial buildings, US$ 387
million in recreational and industrial developments and
residential worth US$ 297 million.
Driven by the vision of UAE Vice President, Prime Minister and
Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al
Maktoum, all the developments in Dubai synergise with its aim of
evolving into a preferred tourist, entertainment and recreation
destination in the world.
Most of the construction underway is mixed-use banking heavily
on the lifestyle, recreational and entertainment aspects. This
synergy is perfectly highlighted by a string of recreational
projects that have either emerged as exclusive projects or as
part of the mega projects like the awesome US$ 36 billion,
Dubailand. Planned around six themed concepts - recreation,
leisure and entertainment are central to this unique project
that stands unparalleled in terms of ambition and scope.
These market indicators have clearly catalysed an interest in
the exciting and unprecedented opportunities available. DEAL
itself is riding the opportunity wave. This was confirmed by Mr.
Falaknaz, “We are expecting a 20 per cent growth for the Dubai
Entertainment Amusement & Leisure show in 2007. The surging
international interest in the trade show mirrors the rapid
growth in the region and the eagerness of the international
industry to tap the immense opportunities. DEAL provides a
perfect opportunity to view the best, latest and the most
popular products and concepts the industry has to offer.”
The show has consistently attracted impressive participation.
The 2006 show attracted visitors from 81 countries, including a
substantial turn-out from GCC countries. Key decision makers and
representatives from the senior management contributed 40
percent to the total visitor turn-out.
Representatives from the government, trade centres, tourism and
travel industry, various developmental boards, recreational and
retail properties, proprietors of huge theme parks, real estate
developers, consultants and international media got a first hand
preview of the latest, most inspiring and the most amusing
industry products from across the world.
Recounting the 2006 participation experience Mr. Jose J. Saus,
Sales & Marketing Director Falgas, Spain said, “DEAL is playing
a pioneering role in building the industry in this region and is
a meeting point for international manufacturers and local
The only international B2B event in its category for the MENA
markets , the show was re-branded as DEAL after enjoying huge
success for over a decade as Theme Parks & Fun Centres Show (TPFC).
The scope of the event has been tremendously extended to
accommodate the emerging diversification within the market. The
event has been responsible for launching some of the best known
international brands in the Middle East markets.