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Hard Precast builds strong interest at Cityscape Hard Precast Building System (HPBS), a Dubai-based company, recently participated in Cityscape, the largest Middle East real estate event, and was a main sponsor of the associated Cityscape Architectural Review Award (CARA).

'We decided to sponsor CARA as part of HPBS' commitment to reward unique projects designed or built globally within the last year based on their contribution to world architectural culture, invention and imagination; respect for people; the planet and context; environmental awareness; and appropriateness,' Mr. Bashar Mahayni, HPBS Sales and Marketing Manger stated.

Mr. Bashar Abou Mayaleh, General Manager of Hard Precast Building Systems and Hard Block Factory added, 'We were pleased with the response Hard Precast Building Systems received at this significant event. It was an opportunity to showcase our production facilities, build our reputation as a first class manufacturer of precast concrete cladding facade, Hollow Core Slabs, and a total precast solution.'

Hard Precast is housed in a massive set up in Dubai Investment Park, and is known to equip the most advanced technology in the precast industry in the Middle East. As Mr. Abou Mayaleh explained, 'The idea of Hard Precast was borne from the increasing problem of delays in the Dubai construction industry and the need for innovative solutions to replace old methods to overcome such delays with cost-effective solutions.

'Moreover, there has been positive response from local and international architects, consultants, and structural designers operating in Dubai and there is growing demand for such solutions. Thus, HPBS's first project was Jumeirah Beach Residence sector six. HPBS was the first company to hand over the project to the main contractor,' Mr Abou Mayaleh added.