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AS Marine
targets 50 per cent increase in luxury boat sales in 2007
Al Shaali (AS) Marine, one of the largest manufacturers of
luxury boats and yachts in the Middle East, is expecting a 50
per cent growth in sales in 2007, continuing its robust
performance of last year. The basis for the company’s ambitious
sales forecast for this year is the construction and completion
of several man-made islands in the UAE and neighbouring
countries, coupled with a rising regional demand for luxury
yachts for sport fishing and leisure.
AS Marine’s boats and yachts have built a reputation for quality
craftsmanship, futuristic design and excellent performance,
factors which the company believes are key in extending their
market share, both in the Gulf region and across the world.
“Our luxury boats have become the benchmark for quality and
performance, and we are constantly driven to raise the bar of
our manufacturing standards,” said Sultan Abdullah Al Shaali,
Deputy Chairman and CEO, AS Marine. “Considering the impressive
sales we have been achieving in the last few years and looking
at the current market trends, we are extremely confident of
recording a 50 per cent jump in sales of our boats, especially
luxury yachts, during 2007.”
“With iconic projects in Dubai like The Palm and The World
quickly taking shape and with similar man-made islands coming up
in Qatar and neighbouring countries, we expect a substantial
increase in demand for boats and luxury yachts from residents of
these developments. Moreover, market indicators point towards a
continued surge in demand for our boats from major European and
Asian markets, and we are fully geared to meet this growing
demand,” added Al Shaali.
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AS Marine, which has a dealer network all over Europe and the GCC
countries, exports around 50 per cent of its production to countries
such as Spain, United Kingdom, Maldives, Saudi Arabia, Qatar and
Kuwait.
The company manufactures a wide range of boats; from small fishing
boats to large, super luxury, handcrafted and custom-made boats and
yachts. AS Marine’s boats are known for the sophisticated navigation
technology it is equipped with, including advanced GPS and radar
technology.
Commenting on the potential of UAE’s boat industry, Al Shaali, who
is also an industry veteran, said, “The boat industry in the UAE is
estimated to be worth over AED 1.5 billion and to complement this we
have an economy that is booming at an unprecedented pace. What this
means is that the growth of this industry is set to reach enviable
heights in the coming years and we are glad to be in a formidable
position to capitalise on this boom.”
Contact Details
NameHassan Merhi
Job TitleSales & Marketing Manager
CompanyAl Shaali Marine
Telephone971 6 7436443
Emailalshaalipr@gmail.com
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