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AS Marine targets 50 per cent increase in luxury boat sales in 2007

Al Shaali (AS) Marine, one of the largest manufacturers of luxury boats and yachts in the Middle East, is expecting a 50 per cent growth in sales in 2007, continuing its robust performance of last year. The basis for the company’s ambitious sales forecast for this year is the construction and completion of several man-made islands in the UAE and neighbouring countries, coupled with a rising regional demand for luxury yachts for sport fishing and leisure.

AS Marine’s boats and yachts have built a reputation for quality craftsmanship, futuristic design and excellent performance, factors which the company believes are key in extending their market share, both in the Gulf region and across the world.

“Our luxury boats have become the benchmark for quality and performance, and we are constantly driven to raise the bar of our manufacturing standards,” said Sultan Abdullah Al Shaali, Deputy Chairman and CEO, AS Marine. “Considering the impressive sales we have been achieving in the last few years and looking at the current market trends, we are extremely confident of recording a 50 per cent jump in sales of our boats, especially luxury yachts, during 2007.”

“With iconic projects in Dubai like The Palm and The World quickly taking shape and with similar man-made islands coming up in Qatar and neighbouring countries, we expect a substantial increase in demand for boats and luxury yachts from residents of these developments. Moreover, market indicators point towards a continued surge in demand for our boats from major European and Asian markets, and we are fully geared to meet this growing demand,” added Al Shaali.



AS Marine, which has a dealer network all over Europe and the GCC countries, exports around 50 per cent of its production to countries such as Spain, United Kingdom, Maldives, Saudi Arabia, Qatar and Kuwait.

The company manufactures a wide range of boats; from small fishing boats to large, super luxury, handcrafted and custom-made boats and yachts. AS Marine’s boats are known for the sophisticated navigation technology it is equipped with, including advanced GPS and radar technology.

Commenting on the potential of UAE’s boat industry, Al Shaali, who is also an industry veteran, said, “The boat industry in the UAE is estimated to be worth over AED 1.5 billion and to complement this we have an economy that is booming at an unprecedented pace. What this means is that the growth of this industry is set to reach enviable heights in the coming years and we are glad to be in a formidable position to capitalise on this boom.”

Contact Details
NameHassan Merhi
Job TitleSales & Marketing Manager
CompanyAl Shaali Marine
Telephone971 6 7436443


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