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'Balance between design, cost and viability is key to a signature building'

Real estate leaders from across 23 countries including China, Russia, India and USA today came together at Building Tall, forum organised by MEED Conferences to discuss the various aspects of designing and building tall structures and how to turn them into a successful business enterprise.

 

 

During the keynote address Greg Sang, Executive Director, Projects, EMAAR Properties said 'In order to create a signature structure it is of utmost importance that besides commercial viability, design elements are compatible with challenges of gravity, high wind velocities, soaring summer temperatures, seismic disturbances, fire etc'

In agreement, Edmund O'Sullivan, conference chairman and editorial director of MEED, said, 'Designing and engineering landmark structures requires a particular expertise, visionary thinking, and new ways of overcoming practical challenges.'

'We must be alert of all possible scenarios in order to manage a successful, multi-faceted building process, and to later ensure an accurate, sustainable build-to-lifestyle outcome,' he added.

O'Sullivan also stressed that with the high-rise culture pushing the limits of innovation within the Middle East and internationally, it is very important to deliver an optimal design for tall towers.

Speaking of the world's tallest tower The Burj Dubai, Greg Sang said, 'The project capitalizes on the latest advances in wind and structural engineering, construction equipment, materials and modern building techniques. On completion it will feature the exclusive Armani Hotel, corporate and residential suites, an observatory and entertainment and recreational facilities. Making it the perfect balance of design, and commercial viability.'

Building Tall forum which runs for two days is an opportunity to address the issues around what makes a safe, effective yet iconic structure, and how to turn it into a successful business enterprise.

The impressive line-up of both regional and international players taking part in the event spans across 23 countries including China, Russia, India and USA.

In addition to Emaar's Sang, top speakers include, the 'near-celebrity' architect, Hazel Wong, who designed Emirates Towers in Dubai, and many other specialists from the regions leading enterprises involved in shaping the way modern Middle Eastern cities will look like in the future.

Other impending MEED Conferences are Middle East Aluminium, Major New Investment and Project Opportunities in Jordan, Middle East Project Finance, Dubai Projects, Middle East Power and Water.
 

Ramky has a growing contracting business in the construction of roads, highways, industrial buildings, housing, irrigation canals, water supply and drainage systems. The company has also invested in an industrial park and housing development projects on a Build-Operate-Transfer (BOT) basis in partnership with the Indian government. Ramky will use the new capital in order to take on larger construction projects and make additional investments in BOT projects.
 


 
MEED Conferences is part of the leading information brand in the Middle East working to provide delegates with the very latest business sensitive information. Over the past 10 years, MEED Conferences has organised events attended by senior government officials and thousands of international business people. The conference series is aimed at companies active or seeking business in the markets of the Middle East. MEED is well established as the source of strategic and accurate regional information placing it in a unique position to bring together high-calibre speakers.

About MEED:

MEED (Middle East Economic Digest) is internationally recognised as providing essential information for anyone doing business in, or with, the Middle East and North Africa. With journalists and contacts across the entire Middle East and North Africa region, MEED provides reliable, up-to-date business news, facts and data in both print and online. MEED now attracts over 70,000 individual readers each week, across 70 countries world-wide.

Media enquires -
Euro RSCG Furness:
Susan Furness: M: +97150 6556126
Hisham El Masri: M: +97150 4469242
http://www.meed.com/buildingtall
 

 

 

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