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During the keynote address
Greg Sang, Executive Director, Projects, EMAAR
Properties said 'In order to create a signature
structure it is of utmost importance that besides
commercial viability, design elements are compatible
with challenges of gravity, high wind velocities,
soaring summer temperatures, seismic disturbances, fire
etc'
In agreement, Edmund O'Sullivan, conference chairman and
editorial director of MEED, said, 'Designing and
engineering landmark structures requires a particular
expertise, visionary thinking, and new ways of
overcoming practical challenges.'
'We must be alert of all possible scenarios in order to
manage a successful, multi-faceted building process, and
to later ensure an accurate, sustainable
build-to-lifestyle outcome,' he added.
O'Sullivan also stressed that with the high-rise culture
pushing the limits of innovation within the Middle East
and internationally, it is very important to deliver an
optimal design for tall towers.
Speaking of the world's tallest tower The Burj Dubai,
Greg Sang said, 'The project capitalizes on the latest
advances in wind and structural engineering,
construction equipment, materials and modern building
techniques. On completion it will feature the exclusive
Armani Hotel, corporate and residential suites, an
observatory and entertainment and recreational
facilities. Making it the perfect balance of design, and
commercial viability.'
Building Tall forum which runs for two days is an
opportunity to address the issues around what makes a
safe, effective yet iconic structure, and how to turn it
into a successful business enterprise.
The impressive line-up of both regional and
international players taking part in the event spans
across 23 countries including China, Russia, India and
USA.
In addition to Emaar's Sang, top speakers include, the
'near-celebrity' architect, Hazel Wong, who designed
Emirates Towers in Dubai, and many other specialists
from the regions leading enterprises involved in shaping
the way modern Middle Eastern cities will look like in
the future.
Other impending MEED Conferences are Middle East
Aluminium, Major New Investment and Project
Opportunities in Jordan, Middle East Project Finance,
Dubai Projects, Middle East Power and Water.
Ramky has a growing contracting business in the
construction of roads, highways, industrial buildings,
housing, irrigation canals, water supply and drainage
systems. The company has also invested in an industrial
park and housing development projects on a
Build-Operate-Transfer (BOT) basis in partnership with
the Indian government. Ramky will use the new capital in
order to take on larger construction projects and make
additional investments in BOT projects.
MEED
Conferences is part of the leading information brand in
the Middle East working to provide delegates with the
very latest business sensitive information. Over the
past 10 years, MEED Conferences has organised events
attended by senior government officials and thousands of
international business people. The conference series is
aimed at companies active or seeking business in the
markets of the Middle East. MEED is well established as
the source of strategic and accurate regional
information placing it in a unique position to bring
together high-calibre speakers. About MEED:
MEED (Middle East Economic Digest) is internationally recognised as providing essential information for anyone doing business in, or with, the Middle East and North Africa. With journalists and contacts across the entire Middle East and North Africa region, MEED provides reliable, up-to-date business news, facts and data in both print and online. MEED now attracts over 70,000 individual readers each week, across 70 countries world-wide.
Media enquires -
Euro RSCG Furness:
Susan Furness: M: +97150 6556126
Hisham El Masri: M: +97150 4469242
http://www.meed.com/buildingtall