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Arab Brazilian Chamber to intensify actions in 2007
the organization, among the factors boosting trade with the
Arabs are commercial promotion events, like trade delegations
and participation in fairs. This year the Chamber is studying
the possibility of participating in 16 fairs in Brazil and in
the Arab world and in four trade missions.
Sérgio Tomisaki/Agência Meios
São Paulo - Among the factors that have been boosting the growth
of trade between Brazil and the Arab countries is the
organization of trade promotion activities by the Arab Brazilian
Chamber of Commerce, including participation in trade fairs in
Brazil and in the Arab world. Intensifying these activities is
one of the organization's priorities for 2007.
"We are already scheduling at least two trade delegations, in
the first half to North Africa and another to the Gulf," said
yesterday (10) the president of the Arab Brazilian Chamber,
Antonio Sarkis Jr. Two other missions are also being planned,
one specifically to Saudi Arabia and another to the region and
turned to the fashion sector.
The organization is also planning participation in 16 fairs in
the Arab world and in Brazil, with two including buyer projects
in the construction material and food technology sectors. The
buyer projects will be developed in partnership with the
Brazilian Export and Investment Promotion Agency (Apex).
Projects like these include bringing foreign importers to Brazil
to do business.
"We must show the potential of both parties, of Brazil and of
the Arab countries," stated Sarkis. Among the sectors
contemplated by these events are the shoe, furniture,
construction material, auto parts, hotel, food technology and
hospital equipment sectors.
The first event will be the 34th International Shoes,
Sportsgoods and Leathergoods Fair (Couromoda), to take place
next week in São Paulo, where the Arab Brazilian Chamber is
going to have a stand to aid Arab importers and Brazilian
businessmen interested in selling to the Middle East and North
Still this month, starting on the 24th, the Arab Brazilian
Chamber is going to participate in Khartoum International Fair,
in Sudan, which is multisectorial. The organization is also
scheduled to participate in fairs in Egypt, Qatar, Libya, the
United Arab Emirates, Algeria and Syria. Some of the events,
however, are yet to be confirmed.
According to Sarkis, the organization of commercial promotion
actions in Iraq and Lebanon is also being considered. In the
latter case, the organization is analysing the possibility of
participating in a fair turned to the reconstruction of Lebanon.
In the political area, Sarkis believes that the free trade
agreement that the Mercosur, the economic bloc that includes
Brazil, Argentina, Paraguay, Uruguay and Venezuela, is
negotiating with the Gulf Cooperation Council (GCC) should
provide a further impulse to trade. "Brazil already has regular
relations with the countries of the Gulf, which are important
buyers and present a great potential for investment and
purchases," he said.
Part of the treaty should be signed during the Mercosur Summit,
to take place at the end of next week, in Rio de Janeiro, and
the final text of the agreement should be signed at the GCC
Summit, in June, according to forecasts by the Brazilian Foreign
Office (Itamaraty). The GCC includes Saudi Arabia, Bahrain,
Qatar, the United Arab Emirates, Kuwait and Oman.
In the cultural area, the organization plans to release an
on-line version of the Arab-Portuguese dictionary developed by
professor Helmi Nasr, international relations vice-president at
the Arab Brazilian Chamber, and to publish the second edition of
book "New World in the Tropics", by Gilberto Freyre, translated
into Arabic by Nasr. The Chamber should also inaugurate a Study
Centre, turned to those interested in learning more about the
relations between Brazil and the Arab world.
The number of activities scheduled for 2007 is greater than that
for 2006, when the organization participated in 11 fairs and
promoted four trade delegations. Most of the events took place
in partnership with the Apex. "The Apex is our main partner. The
agency has made a great contribution to improving ties, the Arab
market is one of the most benefited," stated Sarkis.
Among the events promoted last year was participation in
Khartoum Fair, in a fair in Jordan, in Cairo International Fair,
in a trade delegation to Abu Dhabi and Dubai organized in
partnership with the São Paulo state branch of the Civil
Construction Industry Association (Sinduscon), another organized
in partnership with the Federation of Industries of the State of
Santa Catarina (Fiesc) to the Emirates, Qatar and Kuwait, and
fairs in the auto parts, hotel, furniture and construction
sectors in Dubai, in Algiers International Fair, and also the
organization of two seminars about franchising in the Gulf.
*Translated by Mark Ament