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The
architectural design of the spectacular
58-storeyed tower is motivated by petals of
the Lotus flower. “We are proud to have sold
75 per cent of the tower in less than two
months. Our inspiration for this project
comes from the spectacular surroundings
untouched by the stressful buzz of business
life, the site location, the enveloping
water body and one of the most celebrated
flowers in the world, the lotus,” said Peter
Riddoch, CEO at DAMAC Properties.
DAMAC Properties is part of DAMAC Holding.
The company was established in 1996 and has
grown into one of the most successful
residential, leisure and commercial
developers in Dubai and the Middle East, and
is expanding rapidly into North Africa,
Jordan, Lebanon, Qatar and the Far East. The
company’s portfolio of 52 towers is worth
over AED15 billion. By partnering with world
renowned architects and designers, DAMAC
Properties aims to develop schemes that
include residential, commercial and leisure
facilities that will create an integrated
community. The company’s schemes are located
in the most desirable and exclusive
locations and the homes are built to a high
quality specification that has become
synonymous with the group. Driven by a
passion for excellence, DAMAC Properties
manage all their projects from start to
finish. The company’s diverse range of
expertise allows them to control their land
purchase activity, appointment of architects
and designers, construction and sales and
after sales service. In addition to support
services provided by their Dubai
headquarters, the company’s comprehensive
Customer Care Program provides solutions
through its vast regional network with
offices in the UK (London, Manchester and
Glasgow), UAE, Iran, Russia, Jordan, Lebanon
and Qatar. Damac Holding has grown over the
years from a specialist catering company
established in 1982, into a multi-billion
dollar corporation to become one of the
largest organizations in the Middle East.
For further information, please refer to
www.damacgroup.com and
www.damacproperties.com .
Al Bawaba
www.albawaba.com
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