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‘La Residence’ - DAMAC’s first residential tower in Business Bay 75 % sold out in less than 2 months


The architectural design of the spectacular 58-storeyed tower is motivated by petals of the Lotus flower. “We are proud to have sold 75 per cent of the tower in less than two months. Our inspiration for this project comes from the spectacular surroundings untouched by the stressful buzz of business life, the site location, the enveloping water body and one of the most celebrated flowers in the world, the lotus,” said Peter Riddoch, CEO at DAMAC Properties.

The ‘La Residence’ tower also offers the perfect choice of amenities such as; swimming pool, kids’ pool, jogging track, gymnasium, with separate male and female changing rooms, function rooms, health club, sauna, steam and massage facilities and children’s play area. The project is a distinctive lifestyle expression that offers unparalleled opportunities such as shopping at the varied choice of branded stores, unwinding over a cup of coffee or meeting up with friends and family over dinner. The tower has retail stores at the ground and mezzanine levels in addition to cafés, juice bars and restaurants with outdoor settings.

In line with the government’s introduction of freehold ownership, DAMAC was the first to introduce iconic properties on all the freehold master planned development launched by Dubai and Abu Dhabi governments. Throughout the spectrum of 52 buildings launched to date, DAMAC Properties provides a luxury lifestyle that is second to none. The total value of DAMAC Properties’ projects is over US$4 Billion. It is a subsidiary of the DAMAC Holding established in 1982.

DAMAC Holding has now grown into a global conglomerate with more than 6000 employees in 18 countries. Being the first private sector company to make a commitment to Dubai’s real estate market, DAMAC Properties has become the market leader with a strong sales record to its credit.


DAMAC Properties is part of DAMAC Holding. The company was established in 1996 and has grown into one of the most successful residential, leisure and commercial developers in Dubai and the Middle East, and is expanding rapidly into North Africa, Jordan, Lebanon, Qatar and the Far East. The company’s portfolio of 52 towers is worth over AED15 billion. By partnering with world renowned architects and designers, DAMAC Properties aims to develop schemes that include residential, commercial and leisure facilities that will create an integrated community. The company’s schemes are located in the most desirable and exclusive locations and the homes are built to a high quality specification that has become synonymous with the group. Driven by a passion for excellence, DAMAC Properties manage all their projects from start to finish. The company’s diverse range of expertise allows them to control their land purchase activity, appointment of architects and designers, construction and sales and after sales service. In addition to support services provided by their Dubai headquarters, the company’s comprehensive Customer Care Program provides solutions through its vast regional network with offices in the UK (London, Manchester and Glasgow), UAE, Iran, Russia, Jordan, Lebanon and Qatar. Damac Holding has grown over the years from a specialist catering company established in 1982, into a multi-billion dollar corporation to become one of the largest organizations in the Middle East. For further information, please refer to  and .

Al Bawaba



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