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Alpha Wire announces new age in extreme cable selection

Alpha Wire launches a new, intuitive online cable selection resource for XTRA•GUARD®  extreme performance cables that allows accurate cable selection with interactive guides and cable construction animation sequences


Leading supplier of advanced solutions and service in wire, cable and tubing, Alpha Wire International, has announced the launch of a new website dedicated solely to its range of hazard-matched cables, XTRA•GUARD® that provide extreme performance for extreme environments.  The new website represents an industry first for a website dedicated solely to a single brand of cable.  The site offers an intuitive selection aid to help engineers correctly specify cable for their application’s extreme environment.


Visitors to the site looking to correctly match cable properties to their application’s hostile environment are able to use a fully interactive area called the XTRA•GUARD ‘SeleXion Guide’. In this area users are able to enter environmental parameter requirements, in terms of operating temperatures, chemical resistance, abrasion resistance, flex requirements and so on.   Eight graphical icons represent the various extreme environments and according to the values entered by the user, the selection guide recommends the exact XTRA•GUARD cable type that matches the application’s hostile environment.  Depending on the level of resistance required to Radio Frequency Interference (RFI), Electromagnetic Interference (EMI) and Electrostatic Discharge Interference (ESD), the online guide also recommends the appropriate level of shielding. 


This includes Alpha Wire’s proprietary shielding system, called SUPRASHIELD® which provides the ultimate protection in applications facing extreme Electro Magnetic Compatibility (EMC) interference.  Another unique attribute comes in the form of a series of flash-animation sequences that detail XTRA•GUARD cable constructions and continue the use of graphical user interfaces designed to make extremely easy to use for anyone that may be unfamiliar with the XTRA•GUARD range.  The website also caters to users who are more familiar with the product line by offering an intuitive part number search facility linking directly to the most current specification sheets.


Sandy Jaouen, Marketing and E-business Manager for Alpha Wire, summed up the new website by saying:

“ represents a significant breakthrough in regard to cable specification.  To my knowledge it is the only website in the industry dedicated solely to a single product line and its construction closely follows the selection habits of cable specifiers.  The design and navigation makes this website very easy to use for both existing and new customers alike.  We feel that the XTRA•GUARD line sets the benchmark in terms of extreme performance cabling for extreme environments and it is fitting that this is demonstrated through this unique website.  I am delighted with and initial feedback has been extremely positive”.


The XTRA•GUARD line of cable delivers extreme performance and system reliability in the world’s most extreme environments, including heat; cold; abrasion; flexing; immersion in oils, chemicals, solvents and fuels; UV exposure, EMI/RFI interference; and direct burial. Hazard-matched and designed specifically to survive in the most hostile operating environments, XTRA•GUARD cables are the perfect solution for use in demanding applications in industries as diverse as petrochemical, mining, power generation, medical, military, foundries, robotics, food and beverage, water and waste water, and security.


Harry Quinn, European sales manager for Alpha Wire added:

“ reflects the way engineers select cable.  Selecting the correct cable for a critical application is essential to overall system reliability, performance and safety. It’s also crucial that this selection is made the first time to avoid cable failure, which can be very costly in terms of production levels, profits and a company’s reputation”.


For more information on the XTRA•GUARD line of cables please visit or contact you local distributor.

About Alpha Wire Company

For over 80 years Alpha Wire Company has designed, developed and manufactured wire, cable and tubing products for technologically advanced industries. Its single goal is to help customers find the best possible systems solutions to their production and manufacturing challenges. From its leading XTRA•GUARD® cables offering extreme performance for extreme environments to FIT®  Preferred Heat Shrink Products providing simple, comprehensive tubing solutions to the Alpha Wire INDUSTRIAL SERIES of technologically advanced cable systems for automotive and industrial factory automation, Alpha Wire Company brings customers the right products for the right applications – anywhere in the world. 

Alpha Wire also specializes in the design and manufacture of special customized cable products at their state-of-the-art manufacturing facility in Leominster, MA.  As a custom cable manufacturer, Alpha Wire Company produces the exact specified cable product. 

Alpha’s logistical excellence and broad inventory availability provide dependable, same-day shipment and next day delivery to most international destinations.

 Alpha Wire continues to develop the industry’s next generation of wire, cable and tubing products aimed at tomorrow’s high technology demands.


Editor, for further information on Alpha Wire’s products please contact:

For Press Information please



Harry Quinn - General Manager

Alpha Wire International

Sunbury International Business Centre

Brooklands Close

Windmill Road


Middlesex    TW16 7DX


Tim Rose – Account Development Manager

Vertical Marketing Communications

Millstream House

39a East Street


Dorset   BH21 1DX


(:           +44 (0)1932 772422

Fax:         +44 (0)1932 772433

(:           +44 (0)1202 842250

Fax:         +44 (0)1202 841894







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