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Italians Eye Dubai Business

Increasing trade between Italy and the Middle East has prompted a high level delegation of Italian companies to visit major industry players in Dubai in a bid to boost the country’s exports to the region.

The delegation, comprising over 50 companies, were part of SIA Guest Dubai, a visiting hospitality trade fair promoting Italian-made products and services at the Burj Al Arab, organised by Rimini Fiera, Italy’s leading international exhibition centre.

A key meeting with senior executives of Dubai World Central (DWC), the huge 140 square kilometre urban aviation city under construction in Jebel Ali, Dubai, generated massive interest among the Italians in its unique business offering.


“DWC will eventually become a key entry point for Italian products, not only to the UAE but to the region as a whole,” said Pierluigi Cassani, Foreign Project Department Manager, Rimini Fiera. “The Middle East is known for its love of high quality, upscale offerings, something that is synonymous with Italian products, and Dubai World Central will be the perfect entry point into this rapidly expanding market.

“Italian exports to the region grew by over 28% last year amounting to US$ 3.8 billion, and with similar trade visits we expect that growth to continue in the next two-three years. Currently the UAE is Italy’s leading GCC trade partner.”

DWC presented extraordinary business opportunities through land sales and lease to companies interested in setting up partnerships with qualified players across all its components – Residential City, Commercial City, Golf Resort, Dubai Logistics City, Dubai World Central International Airport – the world’s biggest, and Enterprise Park.

Addressing the delegates, Khalid bin Hareb, CEO, Real Estate, Dubai World Central said: “Tax-free incentives, short sea-air transport lead times and 100% ownership are reasons enough to attract major Italian companies interested in entering the local marketplace with great initiatives being offered to investors.”

With the delegation including hotel contract trade professionals, Hareb also outlined the hospitality potential of DWC which will have an array of five and four star hotels, shopping malls, boutique villas, luxurious club houses and resorts within the next ten years.


Abdulla Al Falasi, DWC’s Director of Marketing and Corporate Communications spoke of how the Italian delegation’s visit mirrors that of several other delegations from Singapore, China, Japan, India, several European countries, Australia, trade organisations, consulates and airlines interested in the DWC value proposition and want to use Dubai as their supply chain hub.

“Dubai is an evolving city allowing for tremendous undertakings in terms of large scale projects such as Dubai World Central. The Italian delegation’s visit is evidence of international players wanting to be part of this unique scenario,” said Dawood Al Shezawi, Managing Director, Strategic Marketing and Exhibitions, local organisers of SIA Guest Dubai.

“With this visit, the Italian delegation has taken the first step in implementing an expansion of their hospitality products in the region, giving DWC and Dubai a resounding vote of confidence.”

About Dubai World Central:

Dubai World Central (DWC) is a 140 square kilometre urban aviation community centred around the world’s largest international airport. Currently being built 40 kilometres from the existing Dubai International Airport the project is almost twice the size of Hong Kong Island.

DWC creates a new benchmark in urban planning and destination living designed to support Dubai’s aviation, tourism, commercial and logistics requirements until 2050 and represents one of the most important developments in the history of the United Arab Emirates.

Eventually home to 900,000 people, DWC will be true ‘city-within-a-city’ with all the amenities that make up a world-class residential destination.

DWC, with infrastructure costs estimated at US $33 billion, comprises six specialized clustered zones: Dubai World Central International Airport (JXB), Dubai Logistics City (DLC), Aviation City, Commercial City, Residential City, Enterprise Park and a 36-hole golf resort.

DWC is backed by the Government of Dubai and is chaired by His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman, Dubai Civil Aviation Authority, Dubai World Central, Government of Dubai.

About Dubai World Central components:

JXB, when completed, will be the world’s biggest passenger and cargo hub, with a capacity of 120 million passengers and more than 12 million tonnes of cargo annually. The airport will have six parallel runways and as many concourses with a 91 metre high control tower that will be an aviation landmark in the Middle East.

DLC will be part of the world’s first truly integrated multi-modal logistics platform in a single-bonded free zone environment made up of DLC, JXB, Enterprise Park and Jebel Ali Port. It is designed as the region’s unchallenged logistics hub catering to some two billion people throughout the Middle East, Indian Sub-continent, Africa and the CIS, all within three-to-four hours flying time from Dubai.

Commercial City will be DWC’s business and finance hub featuring more than 850 towers, ranging from 6-75 storeys in height. The city, expected to employ 130,000 people, will also boast 25 hotels ranging from deluxe, through to five-star, four-star and three-star properties.
Residential City will include a mix of two-storey villas and luxury apartment blocks ranging up to 24 storeys in height. Up to 250,000 people are expected to live in this ‘city’.

The Golf Resort will feature two 18-hole golf courses, extensive practice facilities, driving ranges, putting greens, a luxury clubhouse with restaurants and a pro-shop. Up to 2,500 freehold homes will surround the courses. The resort will also feature a high-end boutique hotel.

Enterprise Park will be the region’s premier centre of excellence for technology manufacturing and science and technology education.

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