Italians Eye Dubai Business
between Italy and the Middle East has prompted a high level
delegation of Italian companies to visit major industry players in
Dubai in a bid to boost the country’s exports to the region.
The delegation, comprising over 50 companies, were part of SIA Guest
Dubai, a visiting hospitality trade fair promoting Italian-made
products and services at the Burj Al Arab, organised by Rimini Fiera,
Italy’s leading international exhibition centre.
A key meeting with senior executives of Dubai World Central (DWC),
the huge 140 square kilometre urban aviation city under construction
in Jebel Ali, Dubai, generated massive interest among the Italians
in its unique business offering.
“DWC will eventually
become a key entry point for Italian products, not only to the UAE
but to the region as a whole,” said Pierluigi Cassani, Foreign
Project Department Manager, Rimini Fiera. “The Middle East is known
for its love of high quality, upscale offerings, something that is
synonymous with Italian products, and Dubai World Central will be
the perfect entry point into this rapidly expanding market.
“Italian exports to the region grew by over 28% last year amounting
to US$ 3.8 billion, and with similar trade visits we expect that
growth to continue in the next two-three years. Currently the UAE is
Italy’s leading GCC trade partner.”
DWC presented extraordinary business opportunities through land
sales and lease to companies interested in setting up partnerships
with qualified players across all its components – Residential City,
Commercial City, Golf Resort, Dubai Logistics City, Dubai World
Central International Airport – the world’s biggest, and Enterprise
Addressing the delegates, Khalid bin Hareb, CEO, Real Estate, Dubai
World Central said: “Tax-free incentives, short sea-air transport
lead times and 100% ownership are reasons enough to attract major
Italian companies interested in entering the local marketplace with
great initiatives being offered to investors.”
With the delegation including hotel contract trade professionals,
Hareb also outlined the hospitality potential of DWC which will have
an array of five and four star hotels, shopping malls, boutique
villas, luxurious club houses and resorts within the next ten years.
Abdulla Al Falasi, DWC’s
Director of Marketing and Corporate Communications spoke of how the
Italian delegation’s visit mirrors that of several other delegations
from Singapore, China, Japan, India, several European countries,
Australia, trade organisations, consulates and airlines interested
in the DWC value proposition and want to use Dubai as their supply
“Dubai is an evolving city allowing for tremendous undertakings in
terms of large scale projects such as Dubai World Central. The
Italian delegation’s visit is evidence of international players
wanting to be part of this unique scenario,” said Dawood Al Shezawi,
Managing Director, Strategic Marketing and Exhibitions, local
organisers of SIA Guest Dubai.
“With this visit, the Italian delegation has taken the first step in
implementing an expansion of their hospitality products in the
region, giving DWC and Dubai a resounding vote of confidence.”
About Dubai World Central:
Dubai World Central (DWC) is a 140 square kilometre urban aviation
community centred around the world’s largest international airport.
Currently being built 40 kilometres from the existing Dubai
International Airport the project is almost twice the size of Hong
DWC creates a new benchmark in urban planning and destination living
designed to support Dubai’s aviation, tourism, commercial and
logistics requirements until 2050 and represents one of the most
important developments in the history of the United Arab Emirates.
Eventually home to 900,000 people, DWC will be true
‘city-within-a-city’ with all the amenities that make up a
world-class residential destination.
DWC, with infrastructure costs estimated at US $33 billion,
comprises six specialized clustered zones: Dubai World Central
International Airport (JXB), Dubai Logistics City (DLC), Aviation
City, Commercial City, Residential City, Enterprise Park and a
36-hole golf resort.
DWC is backed by the Government of Dubai and is chaired by His
Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman, Dubai Civil
Aviation Authority, Dubai World Central, Government of Dubai.
About Dubai World Central components:
JXB, when completed, will be the world’s biggest passenger and cargo
hub, with a capacity of 120 million passengers and more than 12
million tonnes of cargo annually. The airport will have six parallel
runways and as many concourses with a 91 metre high control tower
that will be an aviation landmark in the Middle East.
DLC will be part of the world’s first truly integrated multi-modal
logistics platform in a single-bonded free zone environment made up
of DLC, JXB, Enterprise Park and Jebel Ali Port. It is designed as
the region’s unchallenged logistics hub catering to some two billion
people throughout the Middle East, Indian Sub-continent, Africa and
the CIS, all within three-to-four hours flying time from Dubai.
Commercial City will be DWC’s business and finance hub featuring
more than 850 towers, ranging from 6-75 storeys in height. The city,
expected to employ 130,000 people, will also boast 25 hotels ranging
from deluxe, through to five-star, four-star and three-star
Residential City will include a mix of two-storey villas and luxury
apartment blocks ranging up to 24 storeys in height. Up to 250,000
people are expected to live in this ‘city’.
The Golf Resort will feature two 18-hole golf courses, extensive
practice facilities, driving ranges, putting greens, a luxury
clubhouse with restaurants and a pro-shop. Up to 2,500 freehold
homes will surround the courses. The resort will also feature a
high-end boutique hotel.
Enterprise Park will be the region’s premier centre of excellence
for technology manufacturing and science and technology education.
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