Project Management Companies (PMCs) have, until now,
mostly been used in the oil and gas industry. But
with the number and scale of projects currently
under construction in the Middle East increasing,
PMCs seem to be focusing their attention on the
construction market more than ever before.
But is the demand for PMCs genuinely on the
increase, or is it a case of creating a niche in the
market in order to capitalise on the construction
boom?
Phil Edmondson, general manager for locally-based
PMC, Edara, said: "PMCs should be involved before
any of the consultants and before an architect is
even appointed. That should be the process.
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"That isn't the way it's done here though, which is
wrong. When a client has a piece of land, it needs
to know what all of its options are. As project
managers, we are qualified to provide that sort of
advice and carry out other necessary details like
costing, and a feasibility study.
"But the usual way of functioning here is that the
client first gets the architect on board, which
comes up with a design, and then it gets someone to
give it a cost for that design. The architect ends
up managing the entire process, including gathering
resources and selecting a contractor, which it is
not really qualified to do - that is a specialised
service that PMCs are qualified to handle."
While the other key players in the construction
arena - developers, contractors and architects -
feel that PMCs have their place in the market, they
think it is limited only to very large projects
involving multiple contracts and many contractors.
"PMCs are only needed on large projects that cross
the US $100 million (AED368 million) mark and
involve many contracts on one project," said Ani
Ray, regional director, TAV Gulf.
"For projects that are below $50 million, PMCs are
not required. A consultant or architect could handle
the job almost as well. We have worked in both
situations and sometimes the involvement of PMCs on
small projects can actually make the flow of things
rather difficult for everyone. But on big projects,
they're a necessity."
Edmondson added that architects concentrate on
design rather than budget and when a PMC is brought
on board, the project, more often than not, has to
be redesigned.
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"Every client has a budget. What an architect does
not do is concentrate on the cost. They never look
at cost, they never control cost and they are not
qualified to control costs. Only the cost consultant
and the project managers are [qualified to do
this]."
Edmondson added: "Most of the time, when we are
brought on board after the architect, we end up
value engineering - which is cutting back the design
to suit the budget.
Most clients don't understand the importance of
project managers and what they can do. I would like
to see any client tell me that they had a budget and
that their architects have achieved it. And I don't
think that would be true unless they completely cut
back the design and the size of their building from
what they originally wanted."
But Ahmed Saffarini, an architect working for
consultancy firm, Adnan Saffarini Engineering
Consultant, argued that architects do design within
budget.
"When we design a project, cost and design are of
equal priority. Of course, sometimes it is not easy
to try and match a client's expectations with the
budget that has been provided, but then in such
cases we try and strike a balance. On most projects
here, a consultant is all that is needed.
"A PMC may be needed when the project is very big
and involves the construction of a satellite town or
a small city where there are many contracts handed
out to various companies. Their job is mostly
coordinating and organising, and on small projects,
a third party is not required to carry that out," he
added.
Abid Junaid, executive director, ETA Star, said that
the current trend among Dubai developers is to
appoint consultants with architectural skills, who
do the design, architecture, tendering and even the
post-tendering supervision and management of a
project, and that this process works.
"A majority of the jobs are done like this," he
said.
"The consultant does everything. PMCs are needed for
mega projects where the owner wants to break up the
project into several packages and award them to
independent contractors. This is when there is a
need to have a PMC, otherwise the consultant can
easily do the project management.
"Having a PMC on board does not necessarily increase
productivity, but it does improve coordination if
there are many contractors."
At the moment, it is mostly the government-owned
developers that tend to take advantage of the
presence of PMCs. It will be interesting to see if
their services will be more in demand across the
construction industry over the next few years.
