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MEEF - Middle East Projects News & Analyses - previous page
 

 

SanDisk introduces 4GB Memory Stick Micro card for use with Sony Ericsson mobile phones

4GB M2 Card Gives Mobile Handsets the Capacity
To Become the Device of Choice For Music, Photos and Video

Dubai –March 29, 2007: SanDisk® Corporation (NASDAQ: SNDK) today expanded its Memory Stick Micro™ (M2) line by introducing a 4-gigabyte (GB) card. With the capacity to hold up to 1,000 songs, 2,000 high-resolution photos or 20 hours of MPEG4 video2, the 4GB M2 is compatible with Sony Ericsson’s latest generation of slim line, multimedia mobile handsets such as the Cyber-shot™ and Walkman® series. SanDisk announced the 4GB M2 at CTIA Wireless 2007.

“This new card, and other SanDisk cards for mobile phones such as our 4GB microSD™ High Capacity (SDHC™), are reshaping the wireless landscape,” said Norm Frentz, director of marketing for SanDisk’s mobile consumer solutions division. “This is the threshold at which mobile phones provide enough capacity to become the user’s all-in-one portable music player, camcorder, photo album and video player.”

The SanDisk M2 card line is designed for use with mobile handsets that have an M2 slot. By using an optional Memory Stick PRO Duo™ adapter, M2 cards are fully backwards compatible with all digital cameras and hand-held game players that have a Memory Stick slot.

The M2 format was co-developed by SanDisk and Sony Corporation to meet the growing storage needs of highly compact, multimedia mobile phones. M2 measures 0.59” long x 0.49” wide x 0.05” high, or 15mm x 12.5mm x 1.2mm, making it the second smallest flash memory media in the world, behind the microSD format, which SanDisk pioneered.

The 4GB M2 card will ship to OEMs in May, and will be available in retail stores later in the year. Pricing is not yet determined.

SanDisk is the original inventor of flash storage cards and is the world’s largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California, and has operations worldwide, with more than half of its sales outside the U.S.

 


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