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Dubai’s
growth has led to more than just a changing skyline. The consequences of rapid development have brought many opportunities – and not just for construction companies. New products and markets have become more clearly defined and off-shoots of major industrial sectors are becoming more established in the region. The Dubai Ideal Home Show bears testament to this, with Christopher Hudson, exhibitions director, Messe Frankfurt, organisers of the show, stating that the regional property boom is leading to massive growth in allied sectors. He also says that the emirate is perfectly suited to hosting a show of this type, which brings together experts from the fields of interior design, landscaping and associated sectors. “Industry statistics indicate that the total value of real estate projects currently under way in the Middle East region has already crossed the US $1 trillion (AED3.6 trillion) mark. With a variety of mixed-use projects in various stages of development and new projects being announced on a frequent basis across the region, the show provides the best opportunities for auxiliary businesses to thrive,” he says. If more indication was needed, Grant Donald, the world renowned landscape architect will be visiting the show to unveil new trends in the world of design and architecture. He is currently the chairman of the International Federation of Landscape Architects (IFLA), Committee for the Development of Landscape Architecture in the African Continent, and is the first western professional to become a member of a Chinese Society of Landscape Architecture. |
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This
view of a landscaping boom was further strengthened by the first
IPM Dubai (International Plants Expo Middle East) which featured
1,521 trade visitors from more than 50 nations and took place in
March 2006. With confidence in the continued growth in the
region, 90% of exhibitors stated their desire to return for the
second IPM Dubai in March 2007. With visitors from various
sectors of horticulture including landscaping, it was noted that
visitors to the show travelled from the entire Gulf region,
Indian subcontinent, Central Asia and East Africa, while
American and European trade visitors used it to gain a valuable
overview into the market. It is estimated more than twice as
many exhibitors will attend next year and it is hoped that IPM
Dubai will establish itself as the premier fair for horticulture
and floriculture in the Middle East.
Stahl explains that although Nakheel explored water retention
technology a few years ago, it was not until Zeoplant that other
contractors took notice.
“Nakheel was the first developer to impose water saving soil
additives into their specifications. At that time they were
using polymer found in baby nappies to suck up water but it is a
chemical and has other disadvantages,” adds Stahl.
Zeoplant now has the contract for all landscaping on the Palm Jumeirah. And this week the company is shipping material to Oman for its first project out of the UAE. It is also in final discussions with Saudi Arabia’s Ministry of Agriculture for a one million m2 landscaping area and expects news within two months.
With water becoming a more precious source in the region (recent
figures from the World Wildlife Fund revealed Dubai had one of
the highest per capita water consumption figures in the world -
three times that of London), it is clearly essential that
products such as Zeoplant make further inroads into the emirate.
As well as being in close co-operation with Dubailand, the
company received approval from the USGA (US Golf Association) in
September 2005 for the implementation of its product on golf
courses. With a number of golf developments under construction
such as The Dunes at Dubai Sports City, which are due for
completion in June 2007, and the Jumeirah Golf Estates project -
a 36-hole development designed by Greg Norman, this is a timely
award.
Stahl, thankfully, says he has noticed a change over the last
year towards water saving products in the landscaping sector.
“Now we get the impression, when talking to a new generation of
local people coming into their positions, they are much
more aware and open and say they need to save natural resources.
In the last 12 months there has been a change in people’s mind,”
he adds.
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