Construction begins for Hircon International’s 23 Marina - 90 storey marvel coming up at Dubai Marina Hircon International LLC, a joint venture between the leading Hiranandani group and ETA Star properties, have announced the commencement of construction work on 23 Marina, the 90 storey marvel at Dubai Marina, at a press conference held on Tuesday, October 3, 2006 at Dubai’s Kempinski Hotel in Mall of the Emirates. Upon completion, 23 Marina will be one of the world’s tallest residential buildings.

Hircon International has awarded a contract of over half a billion dirhams to Dubai Civil Engineering (DCE) to build the iconic 90 storey tower that will offer residents a choice of superior quality two and three bedroom apartment and four bedroom duplexes deigned for an elite and luxurious lifestyle.

Abid A Junaid, Executive Director, ETA Star said: “The 23 Marina is Hircon International LLC’s grand contribution to Dubai’s vision of positioning itself as the world’s top cosmopolis acclaimed for its innovative facilities, ambitious developments and exclusive living. ETA Star is committed to ensuring the 23 Marina is built to top-quality standards, providing customers with a high value investment and an enviable residential address.”

Designed to pamper its occupants to the utmost, the landmark residential tower features three levels of spas, fitness centres, indoor and outdoor temperature-controlled swimming pools, lavish decks and optional house automation. A stunning façade, sleek finish and amenities that cater to a host of needs add considerably to the 23 Marina’s appeal.

Darshan Hiranandani, Director, Hircon International LLC said: “I foresee Dubai being the Monte Carlo of the world in a few years and our development has been designed to cater to that kind of clientele. 23 Marina will set new benchmarks in the concept of luxurious living. The concept of each duplex apartment with a private plunge pool with Jacuzzi and an internal elevator in the last 24 floors is first of its kind in Dubai. Once complete, it will stand high above the increasingly sophisticated landmarks gracing Dubai’s skyline today, adding considerably to the prestige and reputation of the Middle East’s fastest-growing city.”

Paul DeVylder, Regional Director, KEO International said, “23 Marina is a truly unique property. At 90 floors it stands among a handful of visionary structures in the world. But unlike most super tall towers that are multi-use and try to be many things within a single tube, Hircon has focused on a single residential neighborhood within the structure, capitalizing on the diversity of surrounding retail, office and hospitality available in the Dubai Marina community. This approach provides the residents with an exclusive residential address, totally private, and enhanced by the luxuries afforded through Hircon’s vision. As Dubai completes its hundreds of towers and projects in the coming years, and the dust starts to settle, 23 Marina will be one of the few classics…one of the few most sought after addresses in Dubai. ”