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Ecotourism '08

Middle East
Conference on

Sustainable Ecotourism Development

Radisson SAS Hotel, Amman

April 17-19, 2008



Sustainable tourism is essentially a concept that seeks to implement a balanced interaction of the appropriate use of natural and cultural resources, the improvement in the lives of the local community and the economic success of the activity which would also contribute to the National development. Sustainable tourism is not just a response to demand, but rather an indispensable condition for successful competition now and in the future. (Certification for Sustainable Tourism, 1997)

Sustainable tourism can be dissected and classified using a simple four category system;

• Physical-biological parameters:

The interaction between the company and its surrounding natural habitat. This would include the use of environmentally friendly products, the recycling of waste, the use of technology to minimize contamination and responsible conservation efforts of its immediate environment.

• Infrastructure and services:

The management policies and the operational systems within the company and its infrastructure. This would include its purchasing policies, categorization and diagnosis and remedy of its practices, pro-active expenditures as well as employee involvement in the development of the company

• External clients:

The interaction of the company with its clients in terms of its limits while inviting the client to be an active contributor to the company's policies of sustainability. This would include educational material, a transparent policy for growth and change and the education of its employees regarding good sustainable practices. The imparting of cultural and historical knowledge is also crucial for successful long term sustainability.

• Socio-economic environment:

The interaction of the company with the local communities and the population in general. This would include the recycling of profits back into the community via the local purchases and hiring practices

The approach of this seminar/workshop would cover four important areas;

1] Visiting cultural and historical sights and diagnosing their adherence (or lack thereof) to good sustainable practices. Documentation will take place as reference material to create a benchmark for analyzing the present situation and the prognosis for the future. All will be done with constructive criticism as the tool for the analysis.

2] Inspection of 4 hotels of varying quality levels (ie. number of stars or levels) with a comprehensive review and diagnosis of the current practices with a subsequent walk through with the owners/general managers to create awareness of the their present situation in terms of sustainability and good practices. The priority will be to create a model for financial sustainability and how to cultivate positive economic results.

3] Presentations by the key speakers which will be informative, enlightening, entertaining and can be used as tools for gaining a financial and marketing edge using sustainability as the foundation. The topic will be


4] A final assessment of the hotels inspected with charts, evaluations and constructive advice on how to create positive financial bottom line while improving the sustainability of the business.

Key Participants

Organized by: Walid Hikmat

RAK Free Zone

Tel: +971 50 374 0617

E-Mail   :   

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