The scope of performance
goals can include multiple levels of the organization as well as various
time periods for completion of specific goals.
The level at which performance goals will be set depends on the nature
of the organization and how it uses energy. Common organizational levels
for setting goals include:
Organization-wide - Setting goals at this level
provides a big picture of how the entire organization wants to
improve. Organization-wide goals provide a framework for
communicating the success of energy management both internal and
Facility - At this level, goals may vary to take
into account the performance of specific facilities based on
benchmarking results or an energy audit. Facility level goals are
designed to help the broader organization to meet its goals.
Process or equipment - Some organizations may find
it useful to establish goals for specific process lines and
equipment when energy use is concentrated in specific areas.
Establishing appropriate and realistic target dates for goals ensures
that they are meaningful and promote change. A combination of short and
long term goals can be effective.
- Annual goals provide the necessary markers for tracking and
reporting progress on a regular and on-going basis.
Long- term goals
- Long-term goals are usually organization-specific and may be
Internal rates of return
Internal planning horizons and guidelines
Organizational strategic plans
Commitments to voluntary environmental initiatives
Food Lion's Multiple-Level Goals
Food Lion uses several levels of goals to continuously improve its
energy performance. Food Lion has set a long term goal to "Become one of
the most efficient grocery stores in the world on a Btu per square foot
basis." To achieve this, Food Lion has set an organization-wide annual
goal of reducing energy consumption by 300 billion Btus for 2003. At the
facility level, Food Lion has a goal to ensure that all new stores
qualify for the ENERGY STAR Label. At the process and equipment level,
Food Lion established performance goals for refrigeration and HVAC
equipment, which significantly affect energy use. Through this
combination of goals, Food Lion reduced its energy use by 530 billion
Btus in 2002.
Johnson & Johnson's Planning Horizons
Johnson & Johnson (J&J) uses a variety of goals and planning horizons to
execute change. J&J established organization-wide "Next Generation
Goals" for reducing greenhouse gas emissions by 4 percent by 2005 and by
7 percent by 2010 from a baseline of 1990. At the facility level, J&J
set a goal of 100 percent completion of its list of best practices by
2005 for all facilities worldwide. J&J's estimates that at the midway
point of completing implementation of the best practices, nearly $20
million had been saved worldwide.