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Good work deserves to be
acknowledged. Recognition from a third party can provide validation for
an organization's energy management program. Not only does it provide
satisfaction to those involved in earning the recognition, but it can
also enhance an organization's public image. A solid reputation
contributes to your competitive advantage by making your organization
more attractive to customers, students, current and potential employees,
lenders, business partners and other stakeholders.
Before
seeking recognition from external groups, you may want to determine the
most appropriate avenues to pursue. A few ways to gain recognition for
your organization's energy management efforts may be:
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Partnership
programs - Participate in established groups, such as
government agencies, trade associations, or regional energy
conservation groups to demonstrate commitment to achieve results.
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Performance
standards - Meet widely recognized standards of
performance, such as those established by ENERGY STAR, that reflect
superior performance.
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Achievement
awards - Surpass a variety of predetermined criteria, often
both qualitative and quantitative, that identify superior energy
management programs.
-
Public reporting
- Report progress publicly and to targeted stakeholders that monitor
and critique energy performance to let you gain their support or
good will.
There are
a variety of government programs, industry associations, and other
organizations that recognize environmental achievements through energy
management.
Examples
include:
-
Professional associations
Trade
associations
Federal and State Government Agencies
Non-profit organizations
Regional energy programs
Other
federal agencies
Socially responsible investment funds
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